It’s important to embrace cultural differences with international clients

By Iain Parker2021-08-25T06:03:00

Different ways of doing things in different countries can cause challenges and delays when working on a project, but they can also lead to its more successful conclusion, says Alinea’s Iain Parker

The UK, and London in particular, is still a strong place for overseas clients to invest in development, and cultural differences often exist between the way these international clients do business “at home” and how things are typically done here.

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