We must use technology to attract new talent

By Ibrahim Imam 2022-07-04T06:00:00

The message that digital construction plays a key role in major projects is not being shared with the next generation, says Ibrahim Imam of PlanRadar

It is no secret that construction has a longstanding image problem when it comes to attracting new talent. For many, particularly those imminently entering the working world, the sector lacks the excitement, glamour and prestige of other traditionally white-collar professions.

This poor appetite for both on and off-site roles among millennials and generation Z should be deeply concerning for contractors up and down the UK. With a greying, comparatively undiverse workforce and a Brexit-caused shortage of imported skills labour, UK Construction plc risks grinding to a halt unless it can engage and inspire a healthy proportion of home-grown talent to pursue a career in the built environment.

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