Sunak and Starmer should both be happy to embrace the squeezed middle

By Simon Rawlinson2023-01-09T07:00:00

Now that the fiasco of the mini-Budget has cancelled out the reputational damage of the last Labour Party manifesto, a new focus on sober managerialism is taking hold

How do you announce £55bn of spending cuts and tax increases and survive to fight another day? Jeremy Hunt’s textbook campaign of briefing and counter-briefing over the past month shows how.

Telling people the worst well in advance, providing a little short-term sugar, backloading the pain and dumping huge new taxes on industry… it might not be a winning formula, but it certainly buys time and helps to set the agenda for the next election.

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