Starmer must make sure he is not embarking on a mission impossible

By Simon Rawlinson2023-03-10T09:18:00

Labour has set off on its pre-election marathon, but what should we make of Keir Starmer’s plans and how is policy likely to evolve?

Sir Keir Starmer has launched his long-awaited election campaign with a five-point plan, the “national missions”. Now, I like five-point plans and use them all the time in my work. Five-point plans are easy to communicate and succeed by presenting a tight definition of a problem and its potential solution.

This five-point plan neatly asserts that the country needs and deserves a change in leadership. No one wants to be part of a “low wage, high tax doom-loop”.

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