If you haven’t heard of Introba, you may know them by another name. Since setting up as CGH Building Services Engineers in 1987, the engineering consultancy has built a reputation for punching above its weight. Under its most recent moniker – Elementa Consulting – it has been a regular feature in industry awards shortlists for work including the UK’s first Passivhaus Plus school and the world’s first whole-life net-zero hotel. 

Given this enviable reputation, you would be forgiven for asking: Why change the name? When Elementa became Introba last summer, it was finally unified in branding with its American parent company (née Integral Group) and the network of green engineering firms that had operated under its umbrella. So does the rebranding signal a loss of independence for the consultant? Or is this simply the beginning of another chapter in the firm’s steady ascent?