How do you make sure that your campaigning message is not merely going to people who already agree with you?

This is a question a rather pensive and thoughtful-looking Lara Oyedele asks as she sits down with Building to discuss her long-time push for greater diversity in boardrooms and leadership teams across the UK.

“I’ve done loads of talking at conferences, seminars, webinars, you name it and what I find is that I tend to be speaking to the people that already support what I’m doing – it’s like preaching to the choir,” she says.

“Am I speaking to the right people, am I getting invited to the rooms where they are all white? Because there are plenty of all white-male boards. No, probably because they will think, ‘Oh my gosh she is going to come and tell us off’, says Oyedele.